Adobe Experiment Accelerator is an AI-powered capability that helps marketers quickly design and run experiments to optimize customer experiences. Integrated with Adobe Journey Optimizer and powered by data from Adobe Experience Platform, it uses AI to test variations, analyze results, and recommend the most effective experiences to improve engagement and conversions. View more

Adobe Loyalty is an AI-enabled tool that helps marketers plan, schedule, publish, and maximize their loyalty programs. It transforms fragmented data into actionable insights, enabling them to optimize strategies across acquisition, engagement, conversion, retention, growth, and advocacy, while using AI-driven decisioning and experimentation to continuously improve customer experiences. View more

Deliver personalized web experiences in real time with Adobe Journey Optimizer. Marketers can tailor in-browser messages like banners, offers, and pop-ups based on customer behavior and data from Adobe Experience Platform. Built-in AI experimentation and decisioning help automatically test and deliver the most relevant experience to each visitor. View more

I was challenged to create cocktail recipe cards inspired by the clean, modern structure of Helvetica Neue. Using a strict grid and strong typographic hierarchy, I focused on clarity and balance so the ingredients and steps were easy to read while maintaining a refined visual style. The project explored how the simplicity and precision of Helvetica could drive both the aesthetic and functionality of the design.